Identity Politics: A Lesson for Brands

April 10, 2017
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Posted by: Jason Brooks
Did you happen to see this recent Pepsi ad featuring Kendall Jenner? Perhaps not, as Pepsi quickly pulled it after widespread backlash on social media regarding the ad’s appropriation of a protest movement– not the first time a brand missed the mark trying to connect with the cultural zeitgeist. If you did catch it, whether the image of a famous ...
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You’re An Olympian, Too: Rio 2016

August 18, 2016
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Posted by: Jessica Cornick, PhD
If you’re anything like me, you’ve been avidly following the 2016 Olympic Games in Rio and keeping a close eye on the medal count. You ...
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The Biases in DeflateGate

January 24, 2015
Posted by: Jeremy Sack, PhD
My best friend Abe is a lifelong New England Patriots fan. This week, rather than basking in the glow of heading to the Super Bowl, ...
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Live Long and Prosper

April 18, 2013
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Posted by: Joan Cassidy
“I’m a Beemer-driving Trekkie and a die-hard ‘Die Hard’ fan.” –SciFy4Lyfe Peruse any dating site and you’re likely to find self descriptors like the one ...
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A New Brand Paradigm: Brands as Stereotypes

June 26, 2012
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Posted by: LRW
When people hear the word “stereotype” they think of something bad, and this makes sense given that this word is usually used in the context ...
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