Skills and Talents Needed for the Future of Insights

December 5, 2016
Posted by: Jeff Reynolds
I’m often asked, “What are the skills and talents needed for the next generation of Consumer Insights?” Honestly, I have been thinking about this question for at least 15 years. Let me explain. In September of 2001, I was working in Consumer Insights at a large corporation when the twin towers came down. The next day, one of my departmental ...
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CX Day is October 5th… so what?

October 5, 2016
Posted by: Tristina Keith
To say that technology has disrupted the practice of customer experience (CX) management is an understatement. The advent of real-time software revolutionizes the way companies ...
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What’s Really Driving Car Buying?

August 27, 2015
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Posted by: Collette Eccleston, PhD
It’s that time of year: Labor Day, back to school, shorter days. The end of summer? Yes… and the new model car season. The newest ...
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I’ve seen the future. It’s on my wrist.

May 11, 2015
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Posted by: Eric Asch
Musings on two weeks with the Apple Watch… Imagine my delight. As an unabashed (and occasionally and deservedly derided) early adopter, I ordered the Apple ...
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David Sackman Honored as Technology Visionary

March 25, 2015
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Posted by: Joan Cassidy
“I do not advocate adopting technology for technology’s sake. But when the advance enables us to enhance performance, achieve what was previously impossible, or elevate ...
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Drain Your “Shark Tank”

November 18, 2013
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Posted by: Jeff Reynolds
My company isn’t innovative. At least, that’s what I heard two years ago. It was the summer of 2011, and I was having dinner with ...
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The Tech Boom: The Case for MRX

July 22, 2013
Posted by: Joan Cassidy
No matter what industry or country you operate in, responding to an evolving marketplace has always been the key to business success. Rather than merely ...
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Joy or Gnashing Teeth: The Future of MR

June 13, 2013
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Posted by: Scott Luck
The debate rages on: will the mainstream of the market research industry be able to adapt to the rapid pace of change, much of this ...
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Market Research: Innovation or Extermination?

January 22, 2013
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Posted by: Joan Cassidy
Business is moving at warp speed, technology disrupting, new sources producing countless bytes of data, and we’re all tangled up in social networks. It’s 2013 ...
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From Information to Insight: Three Takeaways from TMRE 2012

November 16, 2012
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Posted by: Jonathan Weiss
The Market Research Event (TMRE) wrapped up a few days ago in Boca Raton.  While attending this year’s conference I soaked in some great ideas ...
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