Insight in an Era of Change: NewMR & New Retail

June 21, 2017
2
Posted by: Jason Brooks
I’m not a Buddhist, but I love one of the core tenets of Buddhist philosophy: the illusion of permanence is the root of all suffering. Nothing lasts forever, and the more we cling to the notion that something does last forever, the more we suffer over the inevitable change. In business and in our personal lives, the more we can ...
Continue reading >

Skills and Talents Needed for the Future of Insights

December 5, 2016
2
Posted by: Jeff Reynolds
I’m often asked, “What are the skills and talents needed for the next generation of Consumer Insights?” Honestly, I have been thinking about this question ...
Continue reading >

CX Day is October 5th… so what?

October 5, 2016
Posted by: Tristina Keith
To say that technology has disrupted the practice of customer experience (CX) management is an understatement. The advent of real-time software revolutionizes the way companies ...
Continue reading >

What’s Really Driving Car Buying?

August 27, 2015
2
Posted by: Collette Eccleston, PhD
It’s that time of year: Labor Day, back to school, shorter days. The end of summer? Yes… and the new model car season. The newest ...
Continue reading >

I’ve seen the future. It’s on my wrist.

May 11, 2015
2
Posted by: Eric Asch
Musings on two weeks with the Apple Watch… Imagine my delight. As an unabashed (and occasionally and deservedly derided) early adopter, I ordered the Apple ...
Continue reading >

David Sackman Honored as Technology Visionary

March 25, 2015
1
Posted by: Joan Cassidy
“I do not advocate adopting technology for technology’s sake. But when the advance enables us to enhance performance, achieve what was previously impossible, or elevate ...
Continue reading >

Drain Your “Shark Tank”

November 18, 2013
3
Posted by: Jeff Reynolds
My company isn’t innovative. At least, that’s what I heard two years ago. It was the summer of 2011, and I was having dinner with ...
Continue reading >

The Tech Boom: The Case for MRX

July 22, 2013
Posted by: Joan Cassidy
No matter what industry or country you operate in, responding to an evolving marketplace has always been the key to business success. Rather than merely ...
Continue reading >

Joy or Gnashing Teeth: The Future of MR

June 13, 2013
4
Posted by: Scott Luck
The debate rages on: will the mainstream of the market research industry be able to adapt to the rapid pace of change, much of this ...
Continue reading >

Market Research: Innovation or Extermination?

January 22, 2013
2
Posted by: Joan Cassidy
Business is moving at warp speed, technology disrupting, new sources producing countless bytes of data, and we’re all tangled up in social networks. It’s 2013 ...
Continue reading >