DACA: Dreaming of a More Perfect Union

September 25, 2017
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Posted by: Dave Sackman
I recently joined about 800 other business leaders including Tim Cook from Apple, Jeff Bezos from Amazon, Mark Zuckerberg and Sheryl Sandberg from Facebook, Sundar Pichai from Google, Brad Smith and Satya Nadella from Microsoft, and many others in urging Congress to pass the bipartisan Dream Act or something similar. I rarely speak out publicly on political issues in my ...
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Define ‘Normal.’ The Problem with Norms

August 25, 2017
Posted by: Jennifer Cruickshank
We’ve all been there: that moment when study results come back and someone on the team asks, “Do we have any industry norms to compare ...
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New Year’s in July: Our 2017 Summer Book List

July 16, 2017
Posted by: Trish Smyth
Summer is here. Summer, of course, has its own set of challenges: the office vacation calendar gets complicated, every street in the city becomes a ...
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Thirty Years of Impact

September 28, 2016
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Posted by: Joan Cassidy
Today we celebrate Dave Sackman’s thirty years of impact at LRW. You can look at our trajectory from a small West coast research firm to ...
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Email Challenge: Time Management Put to the Test

April 12, 2016
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Posted by: Jonathan Weiss
Let’s start with a quick thought exercise. Think about how many emails you receive on a typical day. Fifty? One hundred? FIVE hundred? Now, try ...
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Researcher Resolutions 2016

January 5, 2016
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Posted by: Joan Cassidy
You’ve probably seen the stats on New Year’s resolutions. Half of us make them. Few of us fulfill them. When a colleague told me that ...
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Choosing Greatness

August 17, 2015
Posted by: Dave Sackman
Abe Lincoln said, “Whatever you are, be a good one.” For years, I thought the quote was “whatever you are, be a great one,” and ...
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David Sackman Honored as Technology Visionary

March 25, 2015
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Posted by: Joan Cassidy
“I do not advocate adopting technology for technology’s sake. But when the advance enables us to enhance performance, achieve what was previously impossible, or elevate ...
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Drain Your “Shark Tank”

November 18, 2013
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Posted by: Jeff Reynolds
My company isn’t innovative. At least, that’s what I heard two years ago. It was the summer of 2011, and I was having dinner with ...
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Fads: Bad or Rad?

August 19, 2013
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Posted by: Dave Sackman
The market research industry was fairly slow to innovate during its first 40-50 years. For most of that time, the industry intensely focused on scientific ...
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