United Airlines’ Turbulent Ride

April 4, 2017
Posted by: Trish Smyth
United Airlines has been flying with turbulence these past few weeks. The rocky flight started before they even left the ground in Denver, where the airline barred two teenage girls traveling on employee passes from boarding a flight for wearing leggings. When an observer with a large social media following live tweeted the exchange, it went viral, and the social ...
Continue reading >

The Biases in DeflateGate

January 24, 2015
Posted by: Jeremy Sack, PhD
My best friend Abe is a lifelong New England Patriots fan. This week, rather than basking in the glow of heading to the Super Bowl, ...
Continue reading >

Bad Customer Experience. so what?

November 19, 2014
Posted by: Joan Cassidy
I broke up with my favorite retailer and I still haven’t gotten over it. To say the least, I had a bad customer experience. The ...
Continue reading >

Ray Rice & the Power of Brand Stereotypes®

September 18, 2014
Posted by: Jeremy Sack, PhD
TMZ shook the sports world last week when it released a video of football player Ray Rice striking his then-fiancée in the face, knocking her ...
Continue reading >

Deen Drama: A Lesson in Loyalty

June 25, 2013
1
Posted by: Joan Cassidy
Last week, news broke that during a May 17 deposition, celebrity chef Paula Deen admitted to using racial slurs, including the N-word in the past, ...
Continue reading >

Live Long and Prosper

April 18, 2013
1
Posted by: Joan Cassidy
“I’m a Beemer-driving Trekkie and a die-hard ‘Die Hard’ fan.” –SciFy4Lyfe Peruse any dating site and you’re likely to find self descriptors like the one ...
Continue reading >

Should Marketers Continue Using the Purchase Funnel?

May 16, 2012
3
Posted by: LRW
Lately, people have been calling out the 114 year-old purchase funnel paradigm for being an outdated and inaccurate way of looking at a consumer’s decision-making ...
Continue reading >