Define ‘Normal.’ The Problem with Norms

August 25, 2017
Posted by: Jennifer Cruickshank
We’ve all been there: that moment when study results come back and someone on the team asks, “Do we have any industry norms to compare our performance to?” During my 15 years as a researcher at major pharmaceutical companies, I often dreaded that question – and the subsequent discussion. Not much has changed now that I work on the supplier ...
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The New Normal: Redefining Exclusivity

April 12, 2017
Posted by: Jessica Cornick, PhD
Summer is rapidly approaching and so too are the advertisements for gyms, weight loss products, and home delivery meal systems. Looking at search engine trends ...
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Predictions 2017: Take the Long View

December 20, 2016
1
Posted by: Dave Sackman
People ask for prediction blogs annually but, as fast as technology is moving, our industry pace of change is not one that can — or ...
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Skills and Talents Needed for the Future of Insights

December 5, 2016
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Posted by: Jeff Reynolds
I’m often asked, “What are the skills and talents needed for the next generation of Consumer Insights?” Honestly, I have been thinking about this question ...
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Market Research Needs to Change. so what?

November 29, 2016
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Posted by: David Rabjohns
The way people buy has changed, and market research needs to evolve as a result. Sorry, but it is true. Think about the last time ...
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Happy Thanksgiving 2016

November 21, 2016
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Posted by: Joan Cassidy
2016 has had its share of challenges, starting with the loss of Bowie, continued war and surges of refugees, more than one divisive election, and, ...
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CX Day is October 5th… so what?

October 5, 2016
Posted by: Tristina Keith
To say that technology has disrupted the practice of customer experience (CX) management is an understatement. The advent of real-time software revolutionizes the way companies ...
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Segmentation Surveys: The Long & Short of It

September 27, 2016
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Posted by: Hilary DeCamp
You don’t need another researcher to tell you that shorter surveys yield better quality data. What you probably do need is a researcher offering you ...
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Bring Your Child to Work Day 2016

August 8, 2016
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Posted by: Trish Smyth
Full disclosure: I don’t have kids. I like kids, though. Kids and I have a lot in common. We like Harry Potter and Pixar movies. ...
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Transforming Business with Speed

June 19, 2016
Posted by: Jeff Reynolds
When the CMO comes to the insights team with a time-sensitive crisis or opportunity, what is the response? If the answer is, “we’ll need six ...
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