The New Normal: Redefining Exclusivity

April 12, 2017
Posted by: Jessica Cornick, PhD
Summer is rapidly approaching and so too are the advertisements for gyms, weight loss products, and home delivery meal systems. Looking at search engine trends for the past few spring seasons, there is a marked spike for health and fitness related products which is expected based on the demand created by all of those pesky swimsuit advertisements. But what about ...
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Predictions 2017: Take the Long View

December 20, 2016
1
Posted by: Dave Sackman
People ask for prediction blogs annually but, as fast as technology is moving, our industry pace of change is not one that can — or ...
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Skills and Talents Needed for the Future of Insights

December 5, 2016
Posted by: Jeff Reynolds
I’m often asked, “What are the skills and talents needed for the next generation of Consumer Insights?” Honestly, I have been thinking about this question ...
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Market Research Needs to Change. so what?

November 29, 2016
2
Posted by: David Rabjohns
The way people buy has changed, and market research needs to evolve as a result. Sorry, but it is true. Think about the last time ...
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Happy Thanksgiving 2016

November 21, 2016
1
Posted by: Joan Cassidy
2016 has had its share of challenges, starting with the loss of Bowie, continued war and surges of refugees, more than one divisive election, and, ...
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CX Day is October 5th… so what?

October 5, 2016
Posted by: Tristina Keith
To say that technology has disrupted the practice of customer experience (CX) management is an understatement. The advent of real-time software revolutionizes the way companies ...
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Segmentation Surveys: The Long & Short of It

September 27, 2016
2
Posted by: Hilary DeCamp
You don’t need another researcher to tell you that shorter surveys yield better quality data. What you probably do need is a researcher offering you ...
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Bring Your Child to Work Day 2016

August 8, 2016
10
Posted by: Trish Smyth
Full disclosure: I don’t have kids. I like kids, though. Kids and I have a lot in common. We like Harry Potter and Pixar movies. ...
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Transforming Business with Speed

June 19, 2016
Posted by: Jeff Reynolds
When the CMO comes to the insights team with a time-sensitive crisis or opportunity, what is the response? If the answer is, “we’ll need six ...
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Nothing But Net: Bayesian Network Modeling and the NBA Finals

June 14, 2016
1
Posted by: Charles Swann
If you have seen any news coverage about this year’s NBA final between the Golden State Warriors and the Cleveland Cavaliers you may think it ...
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