Four Ways to Employ a Human-Centric Approach in a Tech-Centric MRX World

April 3, 2018
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Posted by: Jessica Long
What is the first word you think of when you hear the words, “Market Research?” We posed this question to the MRX agencies, innovators and client-side practitioners attending Greenbook’s Insight Innovation Exchange Conference (IIeX) in Amsterdam last month. “Data!” cried a tall gentleman towards the back. “Numbers!” “Insights!” voices echoed across the room. “Tech & Innovation!” cried another. This being ...
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Challenging the Status Quo: Bias in the NewMR

August 21, 2017
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Posted by: Andrew Chizever
They say, “Old habits die hard.” My dad gave me a real-life understanding of this the other day. After a nice lunch together, he mentioned ...
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Insight in an Era of Change: NewMR & New Retail

June 21, 2017
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Posted by: Jason Brooks
I’m not a Buddhist, but I love one of the core tenets of Buddhist philosophy: the illusion of permanence is the root of all suffering. ...
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The New Normal: Redefining Exclusivity

April 12, 2017
Posted by: Jessica Cornick, PhD
Summer is rapidly approaching and so too are the advertisements for gyms, weight loss products, and home delivery meal systems. Looking at search engine trends ...
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I Know It When I Feel It: Multisensory Survey Design

November 19, 2015
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Posted by: Hilary DeCamp
I recently read an article in the New Yorker titled, “Accounting for Taste,” which details the research of Charles Spence, a professor of experimental psychology. ...
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LRW’s 2015 Top 50 Market Research Twitter Influencers List

June 16, 2015
Posted by: Joan Cassidy
Just about a year after the publishing of our first list of MRX’s top influencers on Twitter, we thought it time to take a new ...
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6 Ideas to Prevent Problem Projects

September 11, 2013
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Posted by: Eric Asch
We in the supplier business are dedicated to our clients’ success. Indeed, when clients succeed, so do we. And since you’re reading this blog, you ...
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The Brain Behind our Brains

December 7, 2012
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Posted by: LRW
LRW recently celebrated the 25th anniversary of one of our leaders, DJ Jefferson, Executive Vice President of so what?®  One of the most important figures ...
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