Insight in an Era of Change: NewMR & New Retail

June 21, 2017
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Posted by: Jason Brooks
I’m not a Buddhist, but I love one of the core tenets of Buddhist philosophy: the illusion of permanence is the root of all suffering. Nothing lasts forever, and the more we cling to the notion that something does last forever, the more we suffer over the inevitable change. In business and in our personal lives, the more we can ...
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Segmentation: Retire, Refresh or Retain

December 14, 2015
Posted by: Hilary DeCamp
Sometimes clients ask, “Should we redo our segmentation?”  The best answer is “it depends,” because at any point in the life of a segmentation, there ...
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What Wasn’t Talked About at IIeX

June 22, 2015
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Posted by: Shaun Collett
Having recently left IIeX 2015 North America, I loved hearing the industry’s conversations and passion in advancing the next generation of market research: shorter surveys, ...
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New MRX Tech @ IIeX

June 11, 2015
Posted by: Jeff Reynolds
The technological revolution of the last 20 years has dramatically changed the nature of human existence. This is especially true with the advent of digital, ...
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I’ve seen the future. It’s on my wrist.

May 11, 2015
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Posted by: Eric Asch
Musings on two weeks with the Apple Watch… Imagine my delight. As an unabashed (and occasionally and deservedly derided) early adopter, I ordered the Apple ...
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