Identity Politics: A Lesson for Brands

April 10, 2017
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Posted by: Jason Brooks
Did you happen to see this recent Pepsi ad featuring Kendall Jenner? Perhaps not, as Pepsi quickly pulled it after widespread backlash on social media regarding the ad’s appropriation of a protest movement– not the first time a brand missed the mark trying to connect with the cultural zeitgeist. If you did catch it, whether the image of a famous ...
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