Brand Identity: You Are What You Buy (Sometimes)

May 8, 2017
Posted by: Jessica Cornick, PhD
Meet Jane the Consumer. Jane is a wife and mother who is also a registered nurse, an avid Instagram user, and a “dance mom.” Jane belongs to a variety of groups, some she has joined (for example, the wider network of nurses across the country) and some she has formed (for example, a group of dance parents who have bonded ...
Continue reading >

The Echo Chamber at Work

April 25, 2017
Posted by: Jessica Cornick, PhD
The Internet, in its infancy, was truly the “World Wide Web,” a place where all users had equal exposure to information. Now, thanks to digital ...
Continue reading >

Identity Politics: A Lesson for Brands

April 10, 2017
2
Posted by: Jason Brooks
Did you happen to see this recent Pepsi ad featuring Kendall Jenner? Perhaps not, as Pepsi quickly pulled it after widespread backlash on social media ...
Continue reading >

T-shirts & Tattoos: A Lesson in Identity Branding

April 3, 2017
2
Posted by: Chris Elsbury
My wife and I recently hired a contractor to help us renovate our home. Before the ink had dried on the contract, our contractor presented ...
Continue reading >

McDonald’s Hails the Kale. Why?

December 13, 2016
Posted by: Joan Cassidy
I stopped by the drive-thru at McDonald’s the other morning, desperate for another cup of coffee. While in line, I noticed a small garden of ...
Continue reading >

A Lesson in the Nonconscious from Jon Lester

October 24, 2016
Posted by: Jonathan Weiss
Chicago Cubs pitcher Jon Lester was just named co-MVP of the 2016 National League Championship Series; the ace pitcher’s performance last Thursday helped propel the ...
Continue reading >

Politicians & Soda: A Public Service Announcement about Implicit Bias

October 11, 2016
1
Posted by: Collette Eccleston, PhD
Social psychologists around the world have been giddy. Mentions of the word “implicit” in the national conversation have soared in recent days, getting coverage in ...
Continue reading >

Unearth Seismic Shifts with NewMR Tools

November 9, 2015
4
Posted by: Frank Zinni
In their article A Seismic Shift in How People Eat, The New York Times announced that, “Eating habits are changing across the country and food ...
Continue reading >

Nonprofit Advertising – Despair or Happiness, What’s the Better ROI?

October 8, 2015
Posted by: Nick Kreider
I spent several years working with Charitable Nonprofits (NPOs) and Non-Governmental Organizations (NGOs), in the field and at the desk, and I can tell you ...
Continue reading >

Why Bring Your Child to Work?

August 7, 2015
19
Posted by: Jessica Lopez
Today is a day I look forward to every year – it’s the day I can bring my son in to work with me…but it’s ...
Continue reading >