McDonald’s Hails the Kale. Why?

December 13, 2016
Posted by: Joan Cassidy
I stopped by the drive-thru at McDonald’s the other morning, desperate for another cup of coffee. While in line, I noticed a small garden of lettuces. Along with the greens, the raised beds included a sign for Greek yogurt and fresh berries. The headline read, “packed with flavor and protein.” It seems the trend of restaurants showcasing their chef’s garden ...
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A Lesson in the Nonconscious from Jon Lester

October 24, 2016
Posted by: Jonathan Weiss
Chicago Cubs pitcher Jon Lester was just named co-MVP of the 2016 National League Championship Series; the ace pitcher’s performance last Thursday helped propel the ...
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Politicians & Soda: A Public Service Announcement about Implicit Bias

October 11, 2016
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Posted by: Collette Eccleston
Social psychologists around the world have been giddy. Mentions of the word “implicit” in the national conversation have soared in recent days, getting coverage in ...
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Unearth Seismic Shifts with NewMR Tools

November 9, 2015
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Posted by: Frank Zinni
In their article A Seismic Shift in How People Eat, The New York Times announced that, “Eating habits are changing across the country and food ...
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Nonprofit Advertising – Despair or Happiness, What’s the Better ROI?

October 8, 2015
Posted by: Nick Kreider
I spent several years working with Charitable Nonprofits (NPOs) and Non-Governmental Organizations (NGOs), in the field and at the desk, and I can tell you ...
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Why Bring Your Child to Work?

August 7, 2015
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Posted by: Jessica Lopez
Today is a day I look forward to every year – it’s the day I can bring my son in to work with me…but it’s ...
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No Crystal Ball: Consumer Predictions in Surveys

April 8, 2015
Posted by: Collette Eccleston
In our surveys, we often ask respondents to predict the future. We don’t ask them to gaze into their crystal ball, but we ask them ...
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Don’t Be Fooled – Overcome Memory Limitations in Survey Response

April 1, 2015
Posted by: Collette Eccleston
On April Fools’ Day, you expect some pranks from your friends. You even expect a few jokes from your favorite brands. But you don’t expect ...
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Drain Your “Shark Tank”

November 18, 2013
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Posted by: Jeff Reynolds
My company isn’t innovative. At least, that’s what I heard two years ago. It was the summer of 2011, and I was having dinner with ...
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Big Data in Market Research: Using Statistical Modeling to Predict the Future

November 9, 2012
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Posted by: Joan Cassidy
In the wake of an election widely reported as “too close to call,” a surprisingly accurate predictor has emerged: statistical modeling. Nate Silver’s impressively spot-on ...
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