The Echo Chamber at Work

April 25, 2017
Posted by: Jessica Cornick, PhD
The Internet, in its infancy, was truly the “World Wide Web,” a place where all users had equal exposure to information. Now, thanks to digital advancements such as Facebook’s Newsfeed algorithms, social media filters, and ad blockers (to name only a few), our global network is looking more and more like a series of custom-built small towns. This phenomenon shows ...
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The Tangled Webs We Weave

October 18, 2016
Posted by: Jessica Cornick, PhD
When I think of big data, many images and phrases come to mind… things like computers and servers and large groups of people. What doesn’t ...
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Transforming Business with Speed

June 19, 2016
Posted by: Jeff Reynolds
When the CMO comes to the insights team with a time-sensitive crisis or opportunity, what is the response? If the answer is, “we’ll need six ...
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Mobile and Social: Researching the Millennial Mom

May 3, 2016
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Posted by: Lori Collins-Jarvis
Marketers are eager to understand the behaviors, opinions and attitudes of the elusive Millennial moms. A lot has changed in marketing and research in the ...
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Infographic: Black Friday vs. Cyber Monday 2015

December 8, 2015
Posted by: Joan Cassidy
Holiday marketing started early this year. In September I received a very nice mailer from a large retailer filled with black and red plaid and ...
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PR Crisis? Call MRX

October 2, 2015
Posted by: Lori Collins-Jarvis
To put it mildly, Volkswagen has a PR crisis on its hands. With legal and recall challenges mounting and the story lingering in the press, ...
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For Influencer Scoring: Take AIM

September 21, 2014
Posted by: Joan Cassidy
On September 9th, we published a blog, discussing important methodological issues when measuring social media influence. This first blog was inspired by Greenbook’s August 19 ...
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Yes, Frankie, Kristin Luck is Influential

September 9, 2014
Posted by: Joan Cassidy
And so are Betty Adamou, Katie Clark and Diane Hessan. We start with a hat tip to Ray Poynter and Lenny Murphy for bringing the ...
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