Define ‘Normal.’ The Problem with Norms

August 25, 2017
Posted by: Jennifer Cruickshank
We’ve all been there: that moment when study results come back and someone on the team asks, “Do we have any industry norms to compare our performance to?” During my 15 years as a researcher at major pharmaceutical companies, I often dreaded that question – and the subsequent discussion. Not much has changed now that I work on the supplier ...
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Winning is Everything

February 8, 2013
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Posted by: LRW
Every fierce competitor knows winning means dominating the field, capturing die-hard fans, and crushing your opponents.  The ability to win in the marketplace comes directly ...
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Big Data in Market Research: Using Statistical Modeling to Predict the Future

November 9, 2012
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Posted by: Joan Cassidy
In the wake of an election widely reported as “too close to call,” a surprisingly accurate predictor has emerged: statistical modeling. Nate Silver’s impressively spot-on ...
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