Predictions 2017: Take the Long View

December 20, 2016
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Posted by: Dave Sackman
People ask for prediction blogs annually but, as fast as technology is moving, our industry pace of change is not one that can — or should — really be evaluated in individual years. Rather, I’d argue it should be measured in decades, certainly not evaluated any more frequently than half-decades. For example, internet data collection was introduced by Gordon Black ...
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Segmentation Surveys: The Long & Short of It

September 27, 2016
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Posted by: Hilary DeCamp
You don’t need another researcher to tell you that shorter surveys yield better quality data. What you probably do need is a researcher offering you ...
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Are smartphones in your survey sample yet?

May 22, 2016
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Posted by: Hilary DeCamp
If you want someone to do you a favor, you make it easy for them…right? Answering your survey is doing you a favor. Sure, there ...
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Mobile and Social: Researching the Millennial Mom

May 3, 2016
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Posted by: Lori Collins-Jarvis
Marketers are eager to understand the behaviors, opinions and attitudes of the elusive Millennial moms. A lot has changed in marketing and research in the ...
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Is Your Tracker Truly Trendable?

March 30, 2016
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Posted by: Hilary DeCamp
Perhaps you’re a classically trained researcher who’s had it hammered into you that a question’s wording, format, context and placement can impact its result. Thus ...
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I Know It When I Feel It: Multisensory Survey Design

November 19, 2015
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Posted by: Hilary DeCamp
I recently read an article in the New Yorker titled, “Accounting for Taste,” which details the research of Charles Spence, a professor of experimental psychology. ...
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What’s Really Driving Car Buying?

August 27, 2015
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Posted by: Collette Eccleston, PhD
It’s that time of year: Labor Day, back to school, shorter days. The end of summer? Yes… and the new model car season. The newest ...
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Applying Assignment Weights to Brand Ratings

August 12, 2015
Posted by: Hilary DeCamp
In my last blog, “Who Should Rate Which Brands?” I addressed brand assignment methodologies when obtaining consumer brand ratings. Having consumers rate every brand in ...
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6 Ideas to Prevent Problem Projects

September 11, 2013
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Posted by: Eric Asch
We in the supplier business are dedicated to our clients’ success. Indeed, when clients succeed, so do we. And since you’re reading this blog, you ...
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The DIY Survey Sector and its Impact on Market Research Firms

June 1, 2012
Posted by: LRW
Previously, we explored one perceived threat to traditional market research, Big Data.  With the growing popularity of Google Consumer Surveys, today we explore another perceived ...
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