Survey Design with Smartphones In Mind

March 16, 2015
1
Posted by: Hilary DeCamp
In a meeting today, someone said, “There’s no point in making this segmentation survey smartphone-friendly or shorter than 30 minutes, since no one would take this on their smartphone anyway.” That’s simply not true! People try to take segmentation surveys all the time on their smartphones (especially fresh river or client sample respondents, who have not yet been burned by ...
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BLOG-IMAGE

Measuring Consumer Experience: More than Just an Insurance Policy

February 15, 2013
Posted by: LRW
As researchers we often craft experience surveys for our clients, helping them understand how their customers feel about their interactions with the company across different ...
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Google-Consumer-Surveys

The DIY Survey Sector and its Impact on Market Research Firms

June 1, 2012
Posted by: LRW
Previously, we explored one perceived threat to traditional market research, Big Data.  With the growing popularity of Google Consumer Surveys, today we explore another perceived ...
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Facial-recognition

Using the Face to Help Understand How Consumers Feel About Your Brand

May 23, 2012
3
Posted by: LRW
The face is an important source of information.  Without saying a word, one can tell a lot about how someone feels by looking at their ...
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Purchase Funnel

Should Marketers Continue Using the Purchase Funnel?

May 16, 2012
3
Posted by: LRW
Lately, people have been calling out the 114 year-old purchase funnel paradigm for being an outdated and inaccurate way of looking at a consumer’s decision-making ...
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Ad Commincation

Better Advertising Through Unlocking Emotional and Non-Conscious Reactions

May 8, 2012
4
Posted by: LRW
Last week we discussed the holy grail of marketing, understanding what drives the non-conscious and emotional aspects of consumer choices.  This week we want to ...
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Binary

“Big Data” Will Not Make Market Research Obsolete

April 24, 2012
9
Posted by: LRW
With access to new data sources — social analytics and other web data, as well as better access to sales and other customer data — ...
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