Measuring Consumer Experience: More than Just an Insurance Policy

February 15, 2013
Posted by: LRW
As researchers we often craft experience surveys for our clients, helping them understand how their customers feel about their interactions with the company across different touch-points.  Many of us at LRW also take customer experience surveys to monitor innovation in this particular space of market research.  Sometimes we are impressed when we see a company has woven the core values ...
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The DIY Survey Sector and its Impact on Market Research Firms

June 1, 2012
Posted by: LRW
Previously, we explored one perceived threat to traditional market research, Big Data.  With the growing popularity of Google Consumer Surveys, today we explore another perceived ...
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Google-Consumer-Surveys

Using the Face to Help Understand How Consumers Feel About Your Brand

May 23, 2012
3
Posted by: LRW
The face is an important source of information.  Without saying a word, one can tell a lot about how someone feels by looking at their ...
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Facial-recognition

Should Marketers Continue Using the Purchase Funnel?

May 16, 2012
4
Posted by: LRW
Lately, people have been calling out the 114 year-old purchase funnel paradigm for being an outdated and inaccurate way of looking at a consumer’s decision-making ...
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Purchase Funnel

Better Advertising Through Unlocking Emotional and Non-Conscious Reactions

May 8, 2012
4
Posted by: LRW
Last week we discussed the holy grail of marketing, understanding what drives the non-conscious and emotional aspects of consumer choices.  This week we want to ...
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Ad Commincation

“Big Data” Will Not Make Market Research Obsolete

April 24, 2012
9
Posted by: LRW
With access to new data sources — social analytics and other web data, as well as better access to sales and other customer data — ...
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