The Big Ideas from the Media Insights and Engagement Conference

February 12, 2018
Posted by: Alex Steging
After four thought-provoking days at the Media Insights and Engagement Conference, I’m struck by the recurring theme echoed in nearly every presentation (and which Oscar-winning producer Dana Brunetti adroitly addressed in his keynote speech and Q&A with our own Peggy Einnehmer): disruption in the media industry is here, and we – researchers, marketers, distributors and programmers – need to embrace ...
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The Media Merger that Wasn’t

February 29, 2016
Posted by: Peggy Einnehmer
I’ve learned a lot from savvy media consumers as a result of attending many focus groups over the years. (I’ve also eaten a lot of ...
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Virtual Reality Debate: Winner or Loser?

October 15, 2015
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Posted by: Jason Brooks
The CNN-hosted Democratic National Debate quietly showcased, for the first time, a groundbreaking advance: Virtual Reality.  This “VR-cast” was not to be as huge as ...
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