Go the Extra Mile with Good CX

August 7, 2017
Posted by: Joan Cassidy
A few weeks ago, I spent almost two hours waiting in line to pick up a rental car at Boston Logan. Two hours is a long time to wait for your turn at the counter. Unfortunately this was a repeat of my experience nine months earlier when I stood in that same line. When I expressed frustration, the staff deflected ...
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Agent-Based Modeling: Improving Decision Support

October 11, 2012
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Posted by: Robert "Mick" McWilliams
Imagine you’re planning both product design and marketing communications for a new product launch. You’ve conducted a survey that consisted of two main components: A ...
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Agent-Based Modeling: Modeling the Complexity of the Marketplace

September 28, 2012
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Posted by: Robert "Mick" McWilliams
The early twentieth century author H.L. Mencken insightfully wrote, “For every complex problem there is an answer that is clear, simple, and wrong.” We humans ...
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Agent-Based Modeling: A New Approach to Simulating the Marketplace

August 30, 2012
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Posted by: Robert "Mick" McWilliams
At LRW, we are continually asking ourselves “so what?”  Usually, we’re actually asking, “So, based on the results of the research, what should our client ...
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What Should You Expect From the Relationship Between Brands and Word of Mouth?

July 25, 2012
Posted by: LRW
Log on to Facebook or peruse a Twitter feed and it won’t take long to see posts like “Ron Paul 2012” and “I love this ...
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