Adapt to the Pace of Change with Category Insights

November 14, 2018
Posted by: LRW
Toys R Us. Kodak. Blockbuster. Blackberry. These are all examples of brands that once dominated their respective markets. And now they’re business school case studies for what can go wrong when you don’t successfully recognize shifts in the marketplace. These cautionary tales loom large over researchers and marketers who lose sleep over how they can successfully keep pace with a ...
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Online Anthropology

Need Fast, Reliable Insights? Consider Online Anthropology

October 29, 2018
Posted by: LRW
It’s hard to overstate the importance of speed in today’s research ecosystem. It’s especially true when you’re faced with impending deadlines and you still have ...
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Happy Holidays from LRW

December 18, 2017
Posted by: LRW
As 2017 comes to a close, we’d like to wish you and your loved ones a happy holiday season. Take a brief respite from the ...
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Strategic Focus Through Segmentation

November 30, 2012
2
Posted by: LRW
At LRW, we see segmentation not as a study, but as a strategic process that can focus and improve the efforts of an entire organization. ...
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Leading at Level 5

September 20, 2012
Posted by: LRW
“To lead people, walk beside them.  As for the best leaders, the people do not notice their existence.  The next best, the people honor and ...
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Approaches to Fostering Innovation in Ideation Sessions

July 3, 2012
2
Posted by: LRW
Imagine, Jonah Lehrer’s fascinating new book, is replete with implications for the ways to help innovate in Actionability Workshops® or ideation sessions, and we are ...
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A New Brand Paradigm: Brands as Stereotypes

June 26, 2012
7
Posted by: LRW
When people hear the word “stereotype” they think of something bad, and this makes sense given that this word is usually used in the context ...
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An Actionable Way of Measuring Brand Equity and its Effect on Financial Performance

June 12, 2012
3
Posted by: LRW
Previously we discussed not abandoning the brand funnel as it is useful for evaluating the strength of a brand’s franchise at a given point in ...
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Using the Face to Help Understand How Consumers Feel About Your Brand

May 23, 2012
3
Posted by: LRW
The face is an important source of information.  Without saying a word, one can tell a lot about how someone feels by looking at their ...
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Should Marketers Continue Using the Purchase Funnel?

May 16, 2012
3
Posted by: LRW
Lately, people have been calling out the 114 year-old purchase funnel paradigm for being an outdated and inaccurate way of looking at a consumer’s decision-making ...
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