Need Fast, Reliable Insights? Consider Online Anthropology

October 29, 2018
Posted by: LRW
It’s hard to overstate the importance of speed in today’s research ecosystem. It’s especially true when you’re faced with impending deadlines and you still have so many unanswered questions. Unfortunately, there simply aren’t many research options that offer actionable insights within a matter of days. Then again, few research options are as powerful and nimble as online anthropology. What Is ...
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The Big Ideas from the Media Insights and Engagement Conference

February 12, 2018
Posted by: Alex Steging
After four thought-provoking days at the Media Insights and Engagement Conference, I’m struck by the recurring theme echoed in nearly every presentation (and which Oscar-winning ...
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The New Normal: Redefining Exclusivity

April 12, 2017
Posted by: Jessica Cornick, PhD
Summer is rapidly approaching and so too are the advertisements for gyms, weight loss products, and home delivery meal systems. Looking at search engine trends ...
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Predictions 2017: Take the Long View

December 20, 2016
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Posted by: Dave Sackman
People ask for prediction blogs annually but, as fast as technology is moving, our industry pace of change is not one that can — or ...
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How Market Research Can Leverage the Data Explosion

June 23, 2014
Posted by: Lara Berman
The market research industry must leverage the “data explosion” in order to “be the voice of the market place for our clients,” said LRW President ...
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The Tech Boom: The Case for MRX

July 22, 2013
Posted by: Joan Cassidy
No matter what industry or country you operate in, responding to an evolving marketplace has always been the key to business success. Rather than merely ...
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Big Data in Market Research: Using Statistical Modeling to Predict the Future

November 9, 2012
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Posted by: Joan Cassidy
In the wake of an election widely reported as “too close to call,” a surprisingly accurate predictor has emerged: statistical modeling. Nate Silver’s impressively spot-on ...
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“Big Data” Will Not Make Market Research Obsolete

April 24, 2012
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Posted by: LRW
With access to new data sources — social analytics and other web data, as well as better access to sales and other customer data — ...
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