Joy or Gnashing Teeth: The Future of MR

June 13, 2013
Posted by: Scott Luck
The debate rages on: will the mainstream of the market research industry be able to adapt to the rapid pace of change, much of this change coming from technical disruption? This week, Lenny Murphy in his post “A Rising Tide Floats All Boats: Thoughts On Where MR Is & Where We Are Going”  suggests researchers rejoice rather than gnash our ...
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Big Data in Market Research: Using Statistical Modeling to Predict the Future

November 9, 2012
Posted by: Joan Cassidy
In the wake of an election widely reported as “too close to call,” a surprisingly accurate predictor has emerged: statistical modeling. Nate Silver’s impressively spot-on ...
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“Big Data” Will Not Make Market Research Obsolete

April 24, 2012
Posted by: LRW
With access to new data sources — social analytics and other web data, as well as better access to sales and other customer data — ...
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