Lebron James, A Successful Rebrand

June 24, 2016
Posted by: Jonathan Weiss
Two years ago, I wrote about LeBron James’ decision to return to Cleveland. This move represented the launch of a campaign to repair his brand, still suffering from his ill-conceived nationally-broadcasted decision to leave Northeast Ohio and take his talents to South Beach. His return home in 2014 was carefully constructed and messaged at the time, but his rebrand was ...
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Budweiser: King of America?

May 12, 2016
Posted by: Joan Cassidy
One of the world’s biggest brands took a big gulp and then took a step back, back to their heritage, back to their roots. Earlier ...
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Glee: Art Imitating the Multicultural Market

March 1, 2016
Posted by: Stephen Palacios
Want to be a better marketer? Go back and watch “Glee.” Marketers and brands are embracing the latest examples of how social norms are continuing ...
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Getting Your Super Bowl Ad into the End Zone

February 8, 2016
Posted by: Trish Smyth
The year was 1982. Super Bowl XVI was an epic battle of the San Francisco 49ers and the Cincinnati Bengals at the Pontiac Silverdome in ...
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REI Opts Out of Black Friday. so what?

October 29, 2015
Posted by: Jason Brooks
Outdoor recreation gear and clothing retailer REI just announced their plans to keep their 143 stores dark on Black Friday, giving all of their employees ...
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PR Crisis? Call MRX

October 2, 2015
Posted by: Lori Collins-Jarvis
To put it mildly, Volkswagen has a PR crisis on its hands. With legal and recall challenges mounting and the story lingering in the press, ...
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“Dieselgate” and Volkswagen: What’s the Impact?

September 24, 2015
Posted by: Charles Swann
This week Volkswagen admitted to tampering with the emissions systems on 11 million diesel vehicles worldwide. This deception helped VW pass emissions tests despite their ...
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Applying Assignment Weights to Brand Ratings

August 12, 2015
Posted by: Hilary DeCamp
In my last blog, “Who Should Rate Which Brands?” I addressed brand assignment methodologies when obtaining consumer brand ratings. Having consumers rate every brand in ...
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Who Should Evaluate What Brands?

July 27, 2015
Posted by: Hilary DeCamp
I’m often asked to consult on the design and analysis of brand evaluations to ensure correct conclusions can be drawn about client and competitor brands. ...
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New MRX Tech @ IIeX

June 11, 2015
Posted by: Jeff Reynolds
The technological revolution of the last 20 years has dramatically changed the nature of human existence. This is especially true with the advent of digital, ...
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