Reinventing Research: An Interview with Dave Sackman

February 1, 2018
Posted by: Joan Cassidy
LRW has grown from $5MM to over $150MM under Dave Sackman’s leadership. Given that record of success, I sat down to talk to with Dave to get his perspective on the state of the industry and company, along with his outlook for the future. Dave offers a bold vision for what is possible. JC: For many, a new year is ...
Continue reading >

Predictions 2017: Take the Long View

December 20, 2016
1
Posted by: Dave Sackman
People ask for prediction blogs annually but, as fast as technology is moving, our industry pace of change is not one that can — or ...
Continue reading >

Thirty Years of Impact

September 28, 2016
2
Posted by: Joan Cassidy
Today we celebrate Dave Sackman’s thirty years of impact at LRW. You can look at our trajectory from a small West coast research firm to ...
Continue reading >

Profit or Purpose? Some New Thoughts.

August 24, 2015
Posted by: Dave Sackman
Many economists and most CEOs view the primary job of a for-profit business as providing the goods and services that people need or want in ...
Continue reading >

Choosing Greatness

August 17, 2015
Posted by: Dave Sackman
Abe Lincoln said, “Whatever you are, be a good one.” For years, I thought the quote was “whatever you are, be a great one,” and ...
Continue reading >

Virtual Reality: A Tool for New Worlds of Insight

August 3, 2014
Posted by: Joan Cassidy
“You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. You’re on your own. And ...
Continue reading >

Virtual Reality: Immersive Experiences in Research

September 24, 2013
4
Posted by: Dave Sackman
It’s been about two years since my first experience in the goggles – virtual reality goggles, that is.  I was in Santa Barbara meeting with ...
Continue reading >

Keys to Success: Live Life to Its Fullest

August 23, 2012
5
Posted by: Dave Sackman
Many of us are taught early on in life to set goals and try to be the best we can be. We strive to get ...
Continue reading >