5 Ways to Enrich Your Segment and Persona Profiles

December 12, 2018
Posted by: Hilary DeCamp
Market segmentation and persona development are two crucial exercises for any brand. Once you understand the different types of consumers in your market, you can be much more effective at developing customized products and messages, and more efficient at targeting media buys. But one of the biggest obstacles that confronts researchers is to simply help internal decision makers understand the ...
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20 Analytical Tools That Every Market Researcher Should Know

September 13, 2018
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Posted by: Tatev Papikyan
In the age of “data science”, data is no longer scarce (despite it often being a challenge to wrangle.) Even with warehouses and lakes of ...
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Reinventing Research: An Interview with Dave Sackman

February 1, 2018
Posted by: Joan Cassidy
LRW has grown from $5MM to over $150MM under Dave Sackman’s leadership. Given that record of success, I sat down to talk to with Dave ...
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Modeling Outcomes in Baseball and Business

October 2, 2017
Posted by: Steve Karlin
For those of you who follow baseball, the Los Angeles Dodgers clinched a spot in the playoffs this past weekend. I predicted this outcome back ...
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Define ‘Normal.’ The Problem with Norms

August 25, 2017
Posted by: Jennifer Cruickshank
We’ve all been there: that moment when study results come back and someone on the team asks, “Do we have any industry norms to compare ...
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Insight in an Era of Change: NewMR & New Retail

June 21, 2017
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Posted by: Jason Brooks
I’m not a Buddhist, but I love one of the core tenets of Buddhist philosophy: the illusion of permanence is the root of all suffering. ...
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The New Normal: Redefining Exclusivity

April 12, 2017
Posted by: Jessica Cornick, PhD
Summer is rapidly approaching and so too are the advertisements for gyms, weight loss products, and home delivery meal systems. Looking at search engine trends ...
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Skills and Talents Needed for the Future of Insights

December 5, 2016
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Posted by: Jeff Reynolds
I’m often asked, “What are the skills and talents needed for the next generation of Consumer Insights?” Honestly, I have been thinking about this question ...
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I Know It When I Feel It: Multisensory Survey Design

November 19, 2015
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Posted by: Hilary DeCamp
I recently read an article in the New Yorker titled, “Accounting for Taste,” which details the research of Charles Spence, a professor of experimental psychology. ...
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Mapping the Pathways to Nirvana

November 17, 2015
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Posted by: Hrag Balian
There is a quiet revolution taking place among a minority of marketing researchers.  This revolution, noble and ambitious in its cause, is aimed at undermining ...
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