T-shirts & Tattoos: A Lesson in Identity Branding

April 3, 2017
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Posted by: Chris Elsbury
My wife and I recently hired a contractor to help us renovate our home. Before the ink had dried on the contract, our contractor presented the whole family with t-shirts bearing his company name. My kids got excited, and soon enough, we were all slipping into our shirts and taking photos with the contractor’s brand badged across our chests. While ...
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McDonald’s Hails the Kale. Why?

December 13, 2016
Posted by: Joan Cassidy
I stopped by the drive-thru at McDonald’s the other morning, desperate for another cup of coffee. While in line, I noticed a small garden of ...
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Election 2016: Appealing to the BASE

November 1, 2016
Posted by: Jessica Cornick, PhD
Pew Research recently argued that 2016 is a critical election year because Millennials outnumber Baby Boomers for the first time with 126 million eligible Millennial ...
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A Lesson in the Nonconscious from Jon Lester

October 24, 2016
Posted by: Jonathan Weiss
Chicago Cubs pitcher Jon Lester was just named co-MVP of the 2016 National League Championship Series; the ace pitcher’s performance last Thursday helped propel the ...
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Politicians & Soda: A Public Service Announcement about Implicit Bias

October 11, 2016
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Posted by: Collette Eccleston, PhD
Social psychologists around the world have been giddy. Mentions of the word “implicit” in the national conversation have soared in recent days, getting coverage in ...
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You’re An Olympian, Too: Rio 2016

August 18, 2016
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Posted by: Jessica Cornick, PhD
If you’re anything like me, you’ve been avidly following the 2016 Olympic Games in Rio and keeping a close eye on the medal count. You ...
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I Know It When I Feel It: Multisensory Survey Design

November 19, 2015
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Posted by: Hilary DeCamp
I recently read an article in the New Yorker titled, “Accounting for Taste,” which details the research of Charles Spence, a professor of experimental psychology. ...
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Unearth Seismic Shifts with NewMR Tools

November 9, 2015
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Posted by: Frank Zinni
In their article A Seismic Shift in How People Eat, The New York Times announced that, “Eating habits are changing across the country and food ...
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REI Opts Out of Black Friday. so what?

October 29, 2015
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Posted by: Jason Brooks
Outdoor recreation gear and clothing retailer REI just announced their plans to keep their 143 stores dark on Black Friday, giving all of their employees ...
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What’s Really Driving Car Buying?

August 27, 2015
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Posted by: Collette Eccleston, PhD
It’s that time of year: Labor Day, back to school, shorter days. The end of summer? Yes… and the new model car season. The newest ...
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