Survey Design with Smartphones In Mind

March 16, 2015
4
Posted by: Hilary DeCamp
In a meeting today, someone said, “There’s no point in making this segmentation survey smartphone-friendly or shorter than 30 minutes, since no one would take this on their smartphone anyway.” That’s simply not true! People try to take segmentation surveys all the time on their smartphones (especially fresh river or client sample respondents, who have not yet been burned by ...
Continue reading >

Sorry Seth, Smart Sampling Works

January 14, 2015
3
Posted by: Hilary DeCamp
“If you survey 10,000 of your customers by email and 200 reply, what will you learn from the responses?” asks Seth Godin on his blog. ...
Continue reading >