45 Trailblazing Years at LRW

September 19, 2018
Posted by: Joan Cassidy
In 1973 Arnie Fishman left Manhattan in a small roadster with his wife, baby and Airedale terrier, heading west to California… the land of opportunity. A true entrepreneur, Arnie was in search of a more creative business environment, his head filled with the know-how, methods, science and the trailblazing spirit of his mentor, Dr. Sy Lieberman, a leading pioneer in ...
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20 Analytical Tools That Every Market Researcher Should Know

September 13, 2018
Posted by: Tatev Papikyan
In the age of “data science”, data is no longer scarce (despite it often being a challenge to wrangle.) Even with warehouses and lakes of ...
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The Big Ideas from the Media Insights and Engagement Conference

February 12, 2018
Posted by: Alex Steging
After four thought-provoking days at the Media Insights and Engagement Conference, I’m struck by the recurring theme echoed in nearly every presentation (and which Oscar-winning ...
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Reinventing Research: An Interview with Dave Sackman

February 1, 2018
Posted by: Joan Cassidy
LRW has grown from $5MM to over $150MM under Dave Sackman’s leadership. Given that record of success, I sat down to talk to with Dave ...
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Return Borrowed Farm Equipment and Other Resolutions for 2018

December 26, 2017
Posted by: Joan Cassidy
Anyone who knows me well knows that I’m an early riser. Along with the immense joy of a warm cup of coffee and the first ...
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Happy Holidays from LRW

December 18, 2017
Posted by: LRW
As 2017 comes to a close, we’d like to wish you and your loved ones a happy holiday season. Take a brief respite from the ...
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Bring Your Child to Work Day 2017

August 3, 2017
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Posted by: Jessica Lopez
As we’ve been preparing for this day – our Annual Bring Your Child to Work Day – I have felt this great, warm feeling in ...
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New Year’s in July: Our 2017 Summer Book List

July 16, 2017
Posted by: Trish Smyth
Summer is here. Summer, of course, has its own set of challenges: the office vacation calendar gets complicated, every street in the city becomes a ...
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Amazon Gobbles Up Whole Foods?

June 20, 2017
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Posted by: Joan Cassidy
Everyone is going bananas over Amazon’s acquisition of Whole Foods. Mergers often get some immediate buzz, but this particular merger has prognosticators reporting that groceries ...
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Happy Thanksgiving 2016

November 21, 2016
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Posted by: Joan Cassidy
2016 has had its share of challenges, starting with the loss of Bowie, continued war and surges of refugees, more than one divisive election, and, ...
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