A Game of Books: Our Summer Book List

August 2, 2016
Posted by: Trish Smyth
As any true Game of Thrones fan knows, “… a mind needs books as a sword needs a whetstone, if it is to keep its edge.” (George RR Martin, A Song of Ice and Fire.) We may not be entrenched in a winner-take-all, fight-to-the-death land war for control of Westeros like Tyrion Lannister, but we do like sharpening our minds ...
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Transforming Business with Speed

June 19, 2016
Posted by: Jeff Reynolds
When the CMO comes to the insights team with a time-sensitive crisis or opportunity, what is the response? If the answer is, “we’ll need six ...
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Researcher Resolutions 2016

January 5, 2016
Posted by: Joan Cassidy
You’ve probably seen the stats on New Year’s resolutions. Half of us make them. Few of us fulfill them. When a colleague told me that ...
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Happy Holidays from LRW

December 21, 2015
Posted by: Trish Smyth
Since Black Friday, we’ve been wearing out our clicker-fingers browsing through ecommerce deals, straining our thumbs swiping through mobile shopping apps, and over-extending our shoulders ...
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We give thanks.

November 24, 2015
Posted by: Trish Smyth
Thanksgiving is one of the best days of the year. It’s a day of turkey roasted with stuffing, every kind of casserole, and pumpkin everything. ...
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Nonprofit Advertising – Despair or Happiness, What’s the Better ROI?

October 8, 2015
Posted by: Nick Kreider
I spent several years working with Charitable Nonprofits (NPOs) and Non-Governmental Organizations (NGOs), in the field and at the desk, and I can tell you ...
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TV Today: Too Much of a Good Thing?

September 2, 2015
Posted by: Peggy Einnehmer
Beginning this month, the broadcast networks will launch 37 new series, of which only a handful will be hits.  For better or worse, the fall ...
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Why Bring Your Child to Work?

August 7, 2015
Posted by: Jessica Lopez
Today is a day I look forward to every year – it’s the day I can bring my son in to work with me…but it’s ...
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“so what?®” is the Formula for Success

July 29, 2015
Posted by: Joan Cassidy
In a recent blog, titled What the LRW Investment Means for the Market Research Industry, Lenny Murphy of Gen2Avisors and editor of the GreenBook blog, ...
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Was Harry Truman Right?

July 14, 2015
Posted by: Trish Smyth
Harry S. Truman, 33rd President of the United States, famously said, “Not all readers are leaders, but all leaders are readers.” “Haberdasher Harry” Truman, in ...
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