Adapt to the Pace of Change with Category Insights

November 14, 2018
Posted by: LRW
Toys R Us. Kodak. Blockbuster. Blackberry. These are all examples of brands that once dominated their respective markets. And now they’re business school case studies for what can go wrong when you don’t successfully recognize shifts in the marketplace. These cautionary tales loom large over researchers and marketers who lose sleep over how they can successfully keep pace with a ...
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Online Anthropology

Need Fast, Reliable Insights? Consider Online Anthropology

October 29, 2018
Posted by: LRW
It’s hard to overstate the importance of speed in today’s research ecosystem. It’s especially true when you’re faced with impending deadlines and you still have ...
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Old Habits Die Hard: Status Quo Bias in the NewMR

June 25, 2018
Posted by: Andrew Chizever
They say, “Old habits die hard.” My dad gave me a real-life understanding of this the other day that has implications for how we operate ...
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The New Normal: Redefining Exclusivity

April 12, 2017
Posted by: Jessica Cornick, PhD
Summer is rapidly approaching and so too are the advertisements for gyms, weight loss products, and home delivery meal systems. Looking at search engine trends ...
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Identity Politics: A Lesson for Brands

April 10, 2017
2
Posted by: Jason Brooks
Did you happen to see this recent Pepsi ad featuring Kendall Jenner? Perhaps not, as Pepsi quickly pulled it after widespread backlash on social media ...
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Predictions 2017: Take the Long View

December 20, 2016
1
Posted by: Dave Sackman
People ask for prediction blogs annually but, as fast as technology is moving, our industry pace of change is not one that can — or ...
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Skills and Talents Needed for the Future of Insights

December 5, 2016
2
Posted by: Jeff Reynolds
I’m often asked, “What are the skills and talents needed for the next generation of Consumer Insights?” Honestly, I have been thinking about this question ...
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Market Research Needs to Change. so what?

November 29, 2016
2
Posted by: David Rabjohns
The way people buy has changed, and market research needs to evolve as a result. Sorry, but it is true. Think about the last time ...
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Tell Us How You Really Feel… with Emoticons

June 7, 2016
Posted by: Trish Smyth
LRW just got Skype for Business as part of a broader technology upgrade. I like many of the features that came with our new tech, ...
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REI Opts Out of Black Friday. so what?

October 29, 2015
4
Posted by: Jason Brooks
Outdoor recreation gear and clothing retailer REI just announced their plans to keep their 143 stores dark on Black Friday, giving all of their employees ...
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