LRW Promotes Jeremy Sack to President

August 24, 2018
Posted by: Joan Cassidy
Earlier this week, we announced that Jeremy Sack was named President of LRW, the fifth in our company’s 45-year history. Sack’s promotion is effective immediately, and he reports to LRW Group President and COO Jeff Reynolds. As President, Jeremy will oversee several businesses: LRW, LRWTonic and LRWMotivequest, which all provide research and consulting services to solve complex business challenges for ...
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books

Can’t Understand People? Grab a Book

August 2, 2018
Posted by: Trish Smyth
If you, like us, are students of humans, you might have noticed that they can be… a little weird. They collectively check their phones in ...
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Rethinking Customer-Centric Transformations

May 14, 2018
Posted by: Lior Arussy
In the past 16 years, I have been involved in over 200 customer-centric transformations with organizations around the globe. Like me, you might think that ...
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Reinventing Research: An Interview with Dave Sackman

February 1, 2018
Posted by: Joan Cassidy
LRW has grown from $5MM to over $150MM under Dave Sackman’s leadership. Given that record of success, I sat down to talk to with Dave ...
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Bring Your Child to Work Day 2017

August 3, 2017
4
Posted by: Jessica Lopez
As we’ve been preparing for this day – our Annual Bring Your Child to Work Day – I have felt this great, warm feeling in ...
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Researcher Resolutions 2016

January 5, 2016
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Posted by: Joan Cassidy
You’ve probably seen the stats on New Year’s resolutions. Half of us make them. Few of us fulfill them. When a colleague told me that ...
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Profit or Purpose? Some New Thoughts.

August 24, 2015
Posted by: Dave Sackman
Many economists and most CEOs view the primary job of a for-profit business as providing the goods and services that people need or want in ...
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Choosing Greatness

August 17, 2015
Posted by: Dave Sackman
Abe Lincoln said, “Whatever you are, be a good one.” For years, I thought the quote was “whatever you are, be a great one,” and ...
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50 Shades of Green

February 18, 2015
Posted by: Peggy Einnehmer
While a spot-on release and marketing strategy led to impressive performance this past weekend, the success of Universal’s 50 Shades of Gray movie should not ...
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TEDx, VR & Dave’s Dream Come True

January 27, 2015
2
Posted by: Lara Berman
And then a moment arrives and it’s no longer just a dream. After years of seeing of what no one else saw, they saw it. ...
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