Don’t Be Fooled – Overcome Memory Limitations in Survey Response

April 1, 2015
Posted by: Collette Eccleston, PhD
On April Fools’ Day, you expect some pranks from your friends. You even expect a few jokes from your favorite brands. But you don’t expect your mind to play tricks on you. Unfortunately, our memories play tricks on us all the time. As researchers and insights professionals, we think that if we want to know something, we can simply survey ...
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Survey Design with Smartphones In Mind

March 16, 2015
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Posted by: Hilary DeCamp
In a meeting today, someone said, “There’s no point in making this segmentation survey smartphone-friendly or shorter than 30 minutes, since no one would take ...
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Sorry Seth, Smart Sampling Works

January 14, 2015
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Posted by: Hilary DeCamp
“If you survey 10,000 of your customers by email and 200 reply, what will you learn from the responses?” asks Seth Godin on his blog. ...
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2014: Mobile on the Move

December 17, 2014
Posted by: Joan Cassidy
Evidence mounts: mobile matters to marketers and researchers because mobile matters to people. (What an understatement.) 2014 marked a dramatic shift as marketers shifted to ...
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