20 Analytical Tools That Every Market Researcher Should Know

September 13, 2018
Posted by: Tatev Papikyan
In the age of “data science”, data is no longer scarce (despite it often being a challenge to wrangle.) Even with warehouses and lakes of it, data is really quite useless unless used correctly to interpret its implications. To do this, you need the right statistical data analysis tools. Here’s a look at 20 analytical tools that all researchers should ...
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Rethinking Customer-Centric Transformations

May 14, 2018
Posted by: Lior Arussy
In the past 16 years, I have been involved in over 200 customer-centric transformations with organizations around the globe. Like me, you might think that ...
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