LRW’s 2014 Top 25 Market Research Social Media Influencers List

Posted by: Joan Cassidy
  • September 15, 2014
  • 1

A few weeks back, Ray Poynter’s Greenbook blog discussed social media influencers in Market Research, and explored different measurement approaches. His article inspired our own blog post, “Yes, Frankie, Kristin Luck is Influential.” In writing our post, it was clear our top 25 was not consistent with any of the lists shared by Poynter, but we opted not to share our list, as we thought it would detract from the more critical methodological issues at hand.

Since that time, we have had several requests to publish our list. So, due to popular demand, here it is:


Categories: Leadership, Marketing, Success
1 Comment
  • Andy Greenfield
    September 16, 2014
    Similar to their performance in the World Cup, it appears that Belgium has delivered an impressive performance, with with three positions in the top 10 on your list! Could it be the chocolate, or the beer?

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