20 Analytical Tools That Every Market Researcher Should Know

September 13, 2018
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Posted by: Tatev Papikyan
In the age of “data science”, data is no longer scarce (despite it often being a challenge to wrangle.) Even with warehouses and lakes of it, data is really quite useless unless used correctly to interpret its implications. To do this, you need the right statistical data analysis tools. Here’s a look at 20 analytical tools that all researchers should ...
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LRW Launches New Digital Analytics Practice

August 10, 2018
Posted by: Joan Cassidy
Two days ago, we announced the launch of LRW Digital Analytics. This new practice will provide analytics, modeling and consulting services to marketers looking to ...
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CX Day is October 5th… so what?

October 5, 2016
Posted by: Tristina Keith
To say that technology has disrupted the practice of customer experience (CX) management is an understatement. The advent of real-time software revolutionizes the way companies ...
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