Need Fast, Reliable Insights? Consider Online Anthropology

October 29, 2018
Posted by: LRW
It’s hard to overstate the importance of speed in today’s research ecosystem. It’s especially true when you’re faced with impending deadlines and you still have so many unanswered questions. Unfortunately, there simply aren’t many research options that offer actionable insights within a matter of days. Then again, few research options are as powerful and nimble as online anthropology. What Is ...
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20 Analytical Tools That Every Market Researcher Should Know

September 13, 2018
Posted by: Tatev Papikyan
In the age of “data science”, data is no longer scarce (despite it often being a challenge to wrangle.) Even with warehouses and lakes of ...
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The New Normal: Redefining Exclusivity

April 12, 2017
Posted by: Jessica Cornick, PhD
Summer is rapidly approaching and so too are the advertisements for gyms, weight loss products, and home delivery meal systems. Looking at search engine trends ...
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Predictions 2017: Take the Long View

December 20, 2016
Posted by: Dave Sackman
People ask for prediction blogs annually but, as fast as technology is moving, our industry pace of change is not one that can — or ...
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CX Day is October 5th… so what?

October 5, 2016
Posted by: Tristina Keith
To say that technology has disrupted the practice of customer experience (CX) management is an understatement. The advent of real-time software revolutionizes the way companies ...
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Was Harry Truman Right?

July 14, 2015
Posted by: Trish Smyth
Harry S. Truman, 33rd President of the United States, famously said, “Not all readers are leaders, but all leaders are readers.” “Haberdasher Harry” Truman, in ...
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The Tech Boom: The Case for MRX

July 22, 2013
Posted by: Joan Cassidy
No matter what industry or country you operate in, responding to an evolving marketplace has always been the key to business success. Rather than merely ...
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Big Data in Market Research: Using Statistical Modeling to Predict the Future

November 9, 2012
Posted by: Joan Cassidy
In the wake of an election widely reported as “too close to call,” a surprisingly accurate predictor has emerged: statistical modeling. Nate Silver’s impressively spot-on ...
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“Big Data” Will Not Make Market Research Obsolete

April 24, 2012
Posted by: LRW
With access to new data sources — social analytics and other web data, as well as better access to sales and other customer data — ...
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