Do You Have a “Fresh Remote” Problem? A Curious Case of Customer Experience

August 14, 2017
Posted by: Jason Brooks
Upon checking into a particular hotel of a brand I had never stayed in before, I noticed on the nightstand a little white translucent bag labeled “Fresh Remote.” Sure enough, I could see the TV remote hermetically sealed inside. I immediately found myself in a paranoid state of questioning the cleanliness of my entire room rather than reflecting fondly on ...
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5 Branding Lessons Courtesy of Tesco’s Tumble

September 24, 2014
Posted by: Adele Gritten
In the business world there are countless stories that prove even giants can stumble.  This week, we have another case in point:  the world’s second ...
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