The Big Ideas from the Media Insights and Engagement Conference

February 12, 2018
Posted by: Alex Steging
After four thought-provoking days at the Media Insights and Engagement Conference, I’m struck by the recurring theme echoed in nearly every presentation (and which Oscar-winning producer Dana Brunetti adroitly addressed in his keynote speech and Q&A with our own Peggy Einnehmer): disruption in the media industry is here, and we – researchers, marketers, distributors and programmers – need to embrace ...
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Celebrity, wine and cats

July 9, 2013
Posted by: Joan Cassidy
All aboard the brand wagon—trending now are celebrities extending their brands into wines, beers and spirits. Film stars like Drew Barrymore, Francis Ford Coppola, and ...
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