“so what?®” is the Formula for Success

July 29, 2015
Posted by: Joan Cassidy
In a recent blog, titled What the LRW Investment Means for the Market Research Industry, Lenny Murphy of Gen2Avisors and editor of the GreenBook blog, heralded LRW’s growth plans as a “formula for success.”  We certainly hope he’s right! We’re confident he’s not alone in his thinking, given our recent announcement that LRW raised significant growth capital from Tailwind Capital, ...
Continue reading >

Yes, Frankie, Kristin Luck is Influential

September 9, 2014
Posted by: Joan Cassidy
And so are Betty Adamou, Katie Clark and Diane Hessan. We start with a hat tip to Ray Poynter and Lenny Murphy for bringing the ...
Continue reading >

Joy or Gnashing Teeth: The Future of MR

June 13, 2013
Posted by: Scott Luck
The debate rages on: will the mainstream of the market research industry be able to adapt to the rapid pace of change, much of this ...
Continue reading >