5 Ways to Enrich Your Segment and Persona Profiles

December 12, 2018
Posted by: Hilary DeCamp
Market segmentation and persona development are two crucial exercises for any brand. Once you understand the different types of consumers in your market, you can be much more effective at developing customized products and messages, and more efficient at targeting media buys. But one of the biggest obstacles that confronts researchers is to simply help internal decision makers understand the ...
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20 Analytical Tools That Every Market Researcher Should Know

September 13, 2018
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Posted by: Tatev Papikyan
In the age of “data science”, data is no longer scarce (despite it often being a challenge to wrangle.) Even with warehouses and lakes of ...
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Big Data in Market Research: Using Statistical Modeling to Predict the Future

November 9, 2012
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Posted by: Joan Cassidy
In the wake of an election widely reported as “too close to call,” a surprisingly accurate predictor has emerged: statistical modeling. Nate Silver’s impressively spot-on ...
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Agent-Based Modeling: Assessing the Different Possible Outcomes of Marketing Decisions

September 6, 2012
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Posted by: Robert "Mick" McWilliams
Though we often don’t explicitly recognize it, the fact is that product designers and marketers try to predict the future on an ongoing basis. A ...
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Agent-Based Modeling: A New Approach to Simulating the Marketplace

August 30, 2012
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Posted by: Robert "Mick" McWilliams
At LRW, we are continually asking ourselves “so what?”  Usually, we’re actually asking, “So, based on the results of the research, what should our client ...
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A New Brand Paradigm: Brands as Stereotypes

June 26, 2012
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Posted by: LRW
When people hear the word “stereotype” they think of something bad, and this makes sense given that this word is usually used in the context ...
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An Actionable Way of Measuring Brand Equity and its Effect on Financial Performance

June 12, 2012
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Posted by: LRW
Previously we discussed not abandoning the brand funnel as it is useful for evaluating the strength of a brand’s franchise at a given point in ...
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Using the Face to Help Understand How Consumers Feel About Your Brand

May 23, 2012
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Posted by: LRW
The face is an important source of information.  Without saying a word, one can tell a lot about how someone feels by looking at their ...
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“Big Data” Will Not Make Market Research Obsolete

April 24, 2012
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Posted by: LRW
With access to new data sources — social analytics and other web data, as well as better access to sales and other customer data — ...
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