McDonald’s Hails the Kale. Why?

December 13, 2016
Posted by: Joan Cassidy
I stopped by the drive-thru at McDonald’s the other morning, desperate for another cup of coffee. While in line, I noticed a small garden of lettuces. Along with the greens, the raised beds included a sign for Greek yogurt and fresh berries. The headline read, “packed with flavor and protein.” It seems the trend of restaurants showcasing their chef’s garden ...
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Lost Dogs & Lovin’: Super Bowl Ads Review

February 2, 2015
Posted by: Andrew Chizever
The buzz is that Budweiser won the popular opinion prize of Best Super Bowl Ad 2015. I hate to be a contrarian, but how did ...
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Breakfast Wars: Battling for Market Share

January 31, 2013
Posted by: Mary Missig
The strategy set.  The campaigns planned.  You’re ready to conquer the market.  And then… invader.  That’s right, your competition has shown up and its war.  ...
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