Election 2016: Appealing to the BASE

November 1, 2016
Posted by: Jessica Cornick, PhD
Pew Research recently argued that 2016 is a critical election year because Millennials outnumber Baby Boomers for the first time with 126 million eligible Millennial voters compared to 98 million Boomers and prior generations. Given the relative size of both the Millennial and Baby Boomer generations, and their ability to influence the outcome of the election, candidates have been working ...
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Mobile and Social: Researching the Millennial Mom

May 3, 2016
Posted by: Lori Collins-Jarvis
Marketers are eager to understand the behaviors, opinions and attitudes of the elusive Millennial moms. A lot has changed in marketing and research in the ...
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The Multiplicative Force of Purpose

April 20, 2015
Posted by: Jason Brooks
Success gurus across the board will attest that being part of something bigger than oneself creates greater satisfaction, happiness, and motivation.  In line with that ...
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