The Big Ideas from the Media Insights and Engagement Conference

February 12, 2018
Posted by: Alex Steging
After four thought-provoking days at the Media Insights and Engagement Conference, I’m struck by the recurring theme echoed in nearly every presentation (and which Oscar-winning producer Dana Brunetti adroitly addressed in his keynote speech and Q&A with our own Peggy Einnehmer): disruption in the media industry is here, and we – researchers, marketers, distributors and programmers – need to embrace ...
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Fads: Bad or Rad?

August 19, 2013
Posted by: Dave Sackman
The market research industry was fairly slow to innovate during its first 40-50 years. For most of that time, the industry intensely focused on scientific ...
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