Brand Identity: Signaling the Self

June 13, 2017
Posted by: Jessica Cornick, PhD
When someone asks you what kind of car you drive, what are they really asking? In her blog on car buying, Collette Eccleston, PhD said, “More than many other consumer purchases, cars act as a visible signal of our status, beliefs and personality. When we buy a car we signal to ourselves and others a bit about who we are. ...
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