United Airlines’ Turbulent Ride

April 4, 2017
Posted by: Trish Smyth
United Airlines has been flying with turbulence these past few weeks. The rocky flight started before they even left the ground in Denver, where the airline barred two teenage girls traveling on employee passes from boarding a flight for wearing leggings. When an observer with a large social media following live tweeted the exchange, it went viral, and the social ...
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Lebron James, A Successful Rebrand

June 24, 2016
Posted by: Jonathan Weiss
Two years ago, I wrote about LeBron James’ decision to return to Cleveland. This move represented the launch of a campaign to repair his brand, ...
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PR Crisis? Call MRX

October 2, 2015
Posted by: Lori Collins-Jarvis
To put it mildly, Volkswagen has a PR crisis on its hands. With legal and recall challenges mounting and the story lingering in the press, ...
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The Decision…To Repair Your Brand

July 24, 2014
Posted by: Jonathan Weiss
In the fall of 2010 following “The Decision: Part I,” LeBron James paraded around NBA cities with a chip on his shoulder, playing the role ...
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