Four Ways to Employ a Human-Centric Approach in a Tech-Centric MRX World

April 3, 2018
Posted by: Jessica Long
What is the first word you think of when you hear the words, “Market Research?” We posed this question to the MRX agencies, innovators and client-side practitioners attending Greenbook’s Insight Innovation Exchange Conference (IIeX) in Amsterdam last month. “Data!” cried a tall gentleman towards the back. “Numbers!” “Insights!” voices echoed across the room. “Tech & Innovation!” cried another. This being ...
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Tell Us How You Really Feel… with Emoticons

June 7, 2016
Posted by: Trish Smyth
LRW just got Skype for Business as part of a broader technology upgrade. I like many of the features that came with our new tech, ...
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Fly on the Wall: New Ethnographic Approaches for MR

April 6, 2016
Posted by: Kim Schonfeld
Admit it. You’ve wished for the superhero capability of being invisible. What a researcher would do to be invisible! Imagine what you could discover by ...
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Product Development: In Search of a Masterpiece

August 24, 2014
Posted by: Joan Cassidy
Innovate or die, we’re fond of saying, because although dramatic, it’s true that those who fail to remain inventive, industrious, and interesting to consumers inevitably ...
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Approaches to Fostering Innovation in Ideation Sessions

July 3, 2012
Posted by: LRW
Imagine, Jonah Lehrer’s fascinating new book, is replete with implications for the ways to help innovate in Actionability Workshops® or ideation sessions, and we are ...
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