Enrich Segmentation Activation by Integrating New Data Sources

June 20, 2018
Posted by: Hilary DeCamp
You don’t need another researcher to tell you that shorter surveys yield better quality data. What you probably do need is a researcher offering you solutions to the problem of how to get all the data you need while trimming back survey length. Let’s consider a fresh approach to this problem specifically in segmentation research so you can enrich segment ...
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Mobile and Social: Researching the Millennial Mom

May 3, 2016
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Posted by: Lori Collins-Jarvis
Marketers are eager to understand the behaviors, opinions and attitudes of the elusive Millennial moms. A lot has changed in marketing and research in the ...
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Applying Assignment Weights to Brand Ratings

August 12, 2015
Posted by: Hilary DeCamp
In my last blog, “Who Should Rate Which Brands?” I addressed brand assignment methodologies when obtaining consumer brand ratings. Having consumers rate every brand in ...
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Who Should Evaluate What Brands?

July 27, 2015
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Posted by: Hilary DeCamp
I’m often asked to consult on the design and analysis of brand evaluations to ensure correct conclusions can be drawn about client and competitor brands. ...
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New World Demographics – Digigraphics

April 12, 2015
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Posted by: Nick Kreider
It is high time we supplement, and, when necessary dare I say, replace the standard list of demographics we ask in surveys with what I ...
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