45 Trailblazing Years at LRW

September 19, 2018
Posted by: Joan Cassidy
In 1973 Arnie Fishman left Manhattan in a small roadster with his wife, baby and Airedale terrier, heading west to California… the land of opportunity. A true entrepreneur, Arnie was in search of a more creative business environment, his head filled with the know-how, methods, science and the trailblazing spirit of his mentor, Dr. Sy Lieberman, a leading pioneer in ...
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20 Analytical Tools That Every Market Researcher Should Know

September 13, 2018
Posted by: Tatev Papikyan
In the age of “data science”, data is no longer scarce (despite it often being a challenge to wrangle.) Even with warehouses and lakes of ...
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jeremy

LRW Promotes Jeremy Sack to President

August 24, 2018
Posted by: Joan Cassidy
Earlier this week, we announced that Jeremy Sack was named President of LRW, the fifth in our company’s 45-year history. Sack’s promotion is effective immediately, ...
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LRW Launches New Digital Analytics Practice

August 10, 2018
Posted by: Joan Cassidy
Two days ago, we announced the launch of LRW Digital Analytics. This new practice will provide analytics, modeling and consulting services to marketers looking to ...
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books

Can’t Understand People? Grab a Book

August 2, 2018
Posted by: Trish Smyth
If you, like us, are students of humans, you might have noticed that they can be… a little weird. They collectively check their phones in ...
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Old Habits Die Hard: Status Quo Bias in the NewMR

June 25, 2018
Posted by: Andrew Chizever
They say, “Old habits die hard.” My dad gave me a real-life understanding of this the other day that has implications for how we operate ...
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Enrich Segmentation Activation by Integrating New Data Sources

June 20, 2018
Posted by: Hilary DeCamp
You don’t need another researcher to tell you that shorter surveys yield better quality data. What you probably do need is a researcher offering you ...
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Bias Training: Why Starbucks is Right

May 29, 2018
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Posted by: Collette Eccleston, PhD
It is now a familiar story: On April 12, two young African American men were arrested in a Philadelphia Starbucks, apparently for waiting while Black.  ...
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Rethinking Customer-Centric Transformations

May 14, 2018
Posted by: Lior Arussy
In the past 16 years, I have been involved in over 200 customer-centric transformations with organizations around the globe. Like me, you might think that ...
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Four Ways to Employ a Human-Centric Approach in a Tech-Centric MRX World

April 3, 2018
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Posted by: Jessica Long
What is the first word you think of when you hear the words, “Market Research?” We posed this question to the MRX agencies, innovators and ...
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