5 Ways to Enrich Your Segment and Persona Profiles

December 12, 2018
Posted by: Hilary DeCamp
Market segmentation and persona development are two crucial exercises for any brand. Once you understand the different types of consumers in your market, you can be much more effective at developing customized products and messages, and more efficient at targeting media buys. But one of the biggest obstacles that confronts researchers is to simply help internal decision makers understand the ...
Continue reading >

Adapt to the Pace of Change with Category Insights

November 14, 2018
Posted by: LRW
Toys R Us. Kodak. Blockbuster. Blackberry. These are all examples of brands that once dominated their respective markets. And now they’re business school case studies ...
Continue reading >
Online Anthropology

Need Fast, Reliable Insights? Consider Online Anthropology

October 29, 2018
Posted by: LRW
It’s hard to overstate the importance of speed in today’s research ecosystem. It’s especially true when you’re faced with impending deadlines and you still have ...
Continue reading >

45 Trailblazing Years at LRW

September 19, 2018
Posted by: Joan Cassidy
In 1973 Arnie Fishman left Manhattan in a small roadster with his wife, baby and Airedale terrier, heading west to California… the land of opportunity. ...
Continue reading >

20 Analytical Tools That Every Market Researcher Should Know

September 13, 2018
2
Posted by: Tatev Papikyan
In the age of “data science”, data is no longer scarce (despite it often being a challenge to wrangle.) Even with warehouses and lakes of ...
Continue reading >
jeremy

LRW Promotes Jeremy Sack to President

August 24, 2018
Posted by: Joan Cassidy
Earlier this week, we announced that Jeremy Sack was named President of LRW, the fifth in our company’s 45-year history. Sack’s promotion is effective immediately, ...
Continue reading >

LRW Launches New Digital Analytics Practice

August 10, 2018
Posted by: Joan Cassidy
Two days ago, we announced the launch of LRW Digital Analytics. This new practice will provide analytics, modeling and consulting services to marketers looking to ...
Continue reading >
books

Can’t Understand People? Grab a Book

August 2, 2018
Posted by: Trish Smyth
If you, like us, are students of humans, you might have noticed that they can be… a little weird. They collectively check their phones in ...
Continue reading >

Old Habits Die Hard: Status Quo Bias in the NewMR

June 25, 2018
Posted by: Andrew Chizever
They say, “Old habits die hard.” My dad gave me a real-life understanding of this the other day that has implications for how we operate ...
Continue reading >

Enrich Segmentation Activation by Integrating New Data Sources

June 20, 2018
Posted by: Hilary DeCamp
You don’t need another researcher to tell you that shorter surveys yield better quality data. What you probably do need is a researcher offering you ...
Continue reading >