Old Habits Die Hard: Status Quo Bias in the NewMR

June 25, 2018
Posted by: Andrew Chizever
They say, “Old habits die hard.” My dad gave me a real-life understanding of this the other day that has implications for how we operate in the NewMR. After a nice lunch together, my dad mentioned he needed to go to the bank to withdraw some cash. As we walked up to the bank and I headed to the ATM, ...
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Enrich Segmentation Activation by Integrating New Data Sources

June 20, 2018
Posted by: Hilary DeCamp
You don’t need another researcher to tell you that shorter surveys yield better quality data. What you probably do need is a researcher offering you ...
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Bias Training: Why Starbucks is Right

May 29, 2018
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Posted by: Collette Eccleston, PhD
It is now a familiar story: On April 12, two young African American men were arrested in a Philadelphia Starbucks, apparently for waiting while Black.  ...
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Rethinking Customer-Centric Transformations

May 14, 2018
Posted by: Lior Arussy
In the past 16 years, I have been involved in over 200 customer-centric transformations with organizations around the globe. Like me, you might think that ...
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Four Ways to Employ a Human-Centric Approach in a Tech-Centric MRX World

April 3, 2018
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Posted by: Jessica Long
What is the first word you think of when you hear the words, “Market Research?” We posed this question to the MRX agencies, innovators and ...
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The Big Ideas from the Media Insights and Engagement Conference

February 12, 2018
Posted by: Alex Steging
After four thought-provoking days at the Media Insights and Engagement Conference, I’m struck by the recurring theme echoed in nearly every presentation (and which Oscar-winning ...
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Reinventing Research: An Interview with Dave Sackman

February 1, 2018
Posted by: Joan Cassidy
LRW has grown from $5MM to over $150MM under Dave Sackman’s leadership. Given that record of success, I sat down to talk to with Dave ...
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Return Borrowed Farm Equipment and Other Resolutions for 2018

December 26, 2017
Posted by: Joan Cassidy
Anyone who knows me well knows that I’m an early riser. Along with the immense joy of a warm cup of coffee and the first ...
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Happy Holidays from LRW

December 18, 2017
Posted by: LRW
As 2017 comes to a close, we’d like to wish you and your loved ones a happy holiday season. Take a brief respite from the ...
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Facial Coding is not a Silver Bullet (and there are no silver bullets)

October 17, 2017
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Posted by: Abe Rutchick
Michael Sankey and Ken Roberts, in a recent Greenbook Blog (“The Fallacies of Facial Exploring Prophecy Feelings vs Facial Coding”), observe that over a third ...
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